“My weakness is chicness…”
Ira Gershwin, “Alessandro the Wise,” 1945
The French have a way with indefinable qualities. They have a long-established phrase for it: je ne sais quoi. So does the fashion world. It’s chic.
In English, ‘chic’ means sophistication and class. In French, it means skill and elegance. In English, we say, “Michele Obama is chic.” But, in French you cannot ‘be’ chic. Instead, they say, ‘tu as du chic’ or ‘you have chic’ because it is all about having a flair for being you.
‘ Chic’ depends on you and how you live your life. Like ‘nomad’ , it implies a willingness to go beyond. It means that you dare to express your True North despite what is ‘in style. Because no matter how fabulous a style, it will look awkward unless your personality is shining through it. When you’ve built up a level of comfort and confidence in who you are, that’s when your ‘joie de vie’ radiates in all you do.
Travel with Nomad Chic to transcend trends and to delve into the depth of being. Luxury accommodations in pristine settings epitomize the essence of ‘chic’ Personal encounters with legendary individuals radiate the spirit of ‘nomad’ . The goal is to animate your vital spark and that’s when ‘tu as du chic’.
Voila! Nomad Chic – the journey, not the destination.
“Be as you wish to seem” Socrates.